⚡ Lead Generation Programs for Energy & Home Improvements

LEAD GENERATION PROGRAMS BRANDED, CO-BRANDED & ZERO-ENERGY-BILL BUYERS.

Honen runs done-for-you lead programs for solar, batteries, heat pumps, EV chargers and home upgrades. Choose a fully branded funnel, a Jousto co-branded partnership or BeZero’s “zero energy bills” buyer program – and buy leads, instant quotes or calendar bookings on a simple per-lead basis.

🚀 Get an Instant Lead Quote 📞 Book a Discovery Call

Minimum volumes apply for fully branded programs (typically 30+ leads or appointments per month).

TYPICAL COMMERCIAL MODELS

Honen Branded Funnels
Minimum ~30+ leads or bookings / month, fully under your brand, with campaigns and funnels built specifically for you.
Jousto Co-Branded
Exclusive leads, instant quotes and bookings via Jousto landers – we own and run the assets, you pay per outcome.
BeZero Multi-Quote
“Zero energy bill” strategies – we collect bills, design a solution, and match to up to three partners across required products.

All programs are powered by DaveCRM and can plug into SolarBPO for design and sales support if required.

DaveCRM

Lead delivery, automations & AI agents

SolarBPO

Solar sales, designs & fulfilment

Jousto

Co-branded energy lead programs

BeZero

Zero energy bill strategies & 3-quote offers

Three Ways to Run Lead Generation with Honen

Same engine. Different wrappers. You choose whether leads appear only under your own brand, via a Jousto co-branded partnership, or through BeZero’s zero-energy-bill buyer journey.

Fully Branded

Program 1 · Honen Branded Funnels

Done-For-You Branded Lead Program

Minimum commitment: typically 30+ leads or appointments per month, all under your own brand.

We build and run a complete lead funnel where your brand is the only brand the customer sees. Perfect if you want to own the front end, keep brand equity, and still pay on a simple per-lead or per-booking basis.

Campaigns across Meta, Google and other channels, built specifically for you
Branded landing pages, lead magnets, instant quote tools & booking flows
Minimum volume: ~30+ leads or bookings per month to make the maths work
Leads delivered into your DaveCRM instance with full tracking & nurture

Best for established solar, battery, heat pump or home improvement brands that want a private, fully branded pipeline.

📞 Talk about a branded program

Program 2 · Jousto Co-Branded

Jousto Exclusive Leads & Instant Quotes

You partner with Jousto. We own and run the funnel, and you buy exclusive leads, instant quote requests or bookings.

Jousto is ideal when you want to plug into an existing engine. The ads, landers, lead magnets and instant quote tools live on Jousto – you appear as the preferred partner in your geography or product category.

We provide and host the lead magnets & instant quote experiences
We fund, manage or co-manage ad campaigns depending on structure
You buy outcomes: per raw lead, per instant quote or per booking
Exclusive leads within defined categories & territories

Best for retailers, installers and service providers who want volume without building everything from scratch.

⚡ Explore Jousto lead options

Program 3 · BeZero Multi-Quote

BeZero “Zero Energy Bills” Strategies

BeZero runs a consumer-facing promise: “Zero energy bills” (or as close as physically and financially possible).

The customer sends us their bill, tells us about their home and plans, and our systems design an energy strategy: solar, batteries, heat pumps, insulation, double glazing, blinds, roof treatments – whatever it genuinely takes.

We analyse the bill and home data using rule-sets and AI assistance
We specify what they likely need: e.g. 10kW solar + 10kWh battery + heat pump + insulation
We match them with up to three partners total – typically one partner per product or bundle
No “three quotes for solar, three for heat pumps, three for everything” spam – just considered, curated matches

Best for suppliers who want high-intent buyers with a whole-of-home energy brief, not just “get a single quote” shoppers.

🧠 Discuss BeZero opportunities

Which Program Is Right For You?

Use this as a quick “plan finder” to decide whether you should start with a fully branded funnel under your brand, a Jousto partnership, or BeZero’s multi-quote program.

QUICK COMPARISON

	Your Brand (via Honen)	Jousto Co-Branded	BeZero Multi-Quote
Brand seen by customer	Your brand only	Jousto + your brand	BeZero
Commercial model	Per lead / per booking, with minimum ~30+ per month	Per lead, per instant quote, or per booking	Per qualified energy strategy enquiry / quote opportunity
Who builds & owns the funnel?	Built for you, under your brand (Honen manages)	Jousto owns & runs the funnel	BeZero owns & runs the funnel & energy logic
Lead types	Raw leads, instant quotes, bookings – tailored to your team	Raw leads, instant quotes, bookings via Jousto experiences	High-intent buyers seeking a whole-of-home energy solution
Ideal for	Brands wanting full control of messaging & customer journey	Retailers & tradies wanting scale without building everything	Suppliers for solar, batteries, heat pumps & home performance products
Multi-product strategies	Optional – can be configured in your funnel	Focused on your offering within Jousto verticals	Core to the offer – we may include multiple products in one plan

How the Lead Engine Behind All Three Programs Works

Whether it’s your brand via Honen, Jousto or BeZero, the underlying machine is the same: ads & content in, qualified, context-rich leads and bookings out – without armies of human lead qualifiers.

Step 1

Attract

Meta, Google, LinkedIn and other channels drive the right traffic: homeowners, small commercial, tradies or partners – depending on the program.

Step 2

Qualify with Tools & Lead Magnets

Instant quotes, calculators, bill upload flows, “find my system” wizards and guides capture context. AI & workflow automation replace the old-school human lead qualifier – so your team doesn’t call cold or confused prospects.

Step 3

Route & Match

DaveCRM routes each enquiry to the correct pipeline: your brand (Honen), a Jousto partner setup, or a BeZero multi-product plan. We tag by product, intent, location and more.

Step 4

Deliver, Nurture & Close

Leads hit your CRM with all their context. Automated SMS/email and optional AI agents follow up. If you need extra bandwidth, SolarBPO can provide appointment setters and remote sales teams on a subscription basis.

Instant Lead Quote or Discovery Call

If you already know roughly what you want, use the instant quote tool. If you want to talk through whether your brand, Jousto or BeZero is the best fit, book a discovery call.

Switch between Instant Quote and Discovery Call – whichever helps you decide faster.

Share what you sell, where you sell it, and whether you want a fully branded program, Jousto-style partnership or BeZero multi-quote leads. We’ll return an indicative price range for raw leads, instant quotes and bookings – then follow up with specifics.

Book a 20–30 minute discovery call to unpack your volumes, geographies and products. We’ll map which mix of your brand via Honen, Jousto and BeZero makes the most commercial sense – and how quickly we can get you to 30+ quality leads or bookings per month.

Lead Program FAQs

A few quick answers about volumes, exclusivity and how your brand, Jousto and BeZero fit together.

Are the leads exclusive?

Yes – leads from branded and Jousto programs are exclusive according to the agreed geography and category. With BeZero, we present up to three carefully chosen partners per overall energy strategy (often one per product area like solar/battery vs heat pump vs insulation).

What’s the minimum volume?

For fully branded programs under your brand, we generally need 30+ leads or appointments per month for the funnel to be worth maintaining. Jousto and BeZero can sometimes start at lower volumes, depending on territory and product mix.

Can we mix and match programs?

Yes. Many partners run a branded funnel for their core geography, add Jousto to test new angles or regions, and opt into BeZero to access high-intent “zero bill” buyers.

Do you sell on a pure “pay-per-sale only” basis?

No. We back our funnels and lead quality, but we don’t operate as a pure “only pay us if you close” shop. We work on per lead, per instant quote and per booking models – with optional support from SolarBPO appointment setters and remote sales teams on an hours-based subscription.

How do we get started?

Use the Instant Lead Quote tool if you feel clear on what you want, or book a discovery call and we’ll design the right mix for your goals.