📈 Performance Marketing for Solar, Energy & Home Upgrades

PERFORMANCE MARKETING WHERE YOU ONLY PAY FOR PERFORMANCE.

No vague “brand campaigns”. No endless retainers. Just pay-per-lead and pay-per-appointment programs for solar, batteries, EV chargers, heat pumps and home-upgrade brands across Australia and beyond.

⚙️ Get an Instant Lead Quote 📞 Book a Discovery Call

Performance marketing for solar, batteries, energy upgrades, HVAC, EV chargers & green home improvements. Adelaide based, working nationally and internationally.

WHAT “PERFORMANCE” MEANS HERE

Pay Per Lead
You pay when a qualified enquiry lands in DaveCRM with bill data, property info or a clear project brief.
Pay Per Appointment
You pay when we put a booked in-home quote, virtual consult or B2B/B2G meeting into your calendar.
Energy & Home-Upgrade Only
Solar, batteries, EV, heat pumps, insulation, glazing, roofing, HVAC, efficiency audits & green finance.

All activity is tracked in DaveCRM, with optional appointment setting and remote sales teams layered on top as you grow.

What “Performance Marketing” Means at Honen

Agencies talk about CAC, ROAS, TOFU/MOFU/BOFU, multi-touch attribution and omnichannel funnels. We talk about three things you can actually bank on: leads, quote requests and booked appointments.

Model 1 · Pay Per Lead

Raw Leads & Instant Quotes

Meta, Google, LinkedIn and lead magnets feed your DaveCRM pipelines with qualified enquiries. You choose whether you want raw leads, detailed quote requests, or instant-quote form fills – and only pay when they happen.

Model 2 · Pay Per Appointment

In-Home Quotes & Discovery Calls

Our appointment setting team works your lead flow and databases to create booked appointments – in-home quotes, virtual consults or B2B/B2G meetings – and you pay per completed booking that meets your criteria.

Model 3 · Full Funnel Performance

From Ad Click to Closed Job

Layer in remote sales teams and we take responsibility beyond the lead: ads → leads → appointments → remote closer → closed jobs, all tracked in DaveCRM with clear numbers.

How Our Performance Programs Are Structured

Same engine underneath, three wrappers on top. You decide whether leads appear only under your brand, via Jousto & BeZero, or through network lead programs for scale.

Wrapper A

Fully Branded Under Your Name

We build funnels on your domain or on a DaveCRM site branded to you – ads, lead magnets, instant quote tools and forms. Perfect when you want exclusive, branded demand and are happy to commit to predictable volumes.

Wrapper B

Co-Branded via Jousto & BeZero

For faster launch, you can plug into existing Jousto and BeZero assets, where we handle the consumer-facing brand. You pay for leads, quote requests or bookings that are routed to you as a preferred partner.

Wrapper C

Network & Partner Programs

We work with manufacturers, wholesalers and networks who want to generate demand for their dealers and installers. Leads are generated centrally and distributed to the right partners – again on a per-lead or per-booking basis.

FAQs – Performance Marketing Without the Spin

Yes, we understand the acronyms. No, we don’t hide behind them. Here’s how the numbers work in real life for solar, energy and home-upgrade businesses.

What channels do you actually use?

Meta, Google, LinkedIn and email/SMS – plus specialist lead magnets, calculators and instant quote tools. The mix changes by product (solar vs heat pumps vs EV vs insulation), but the goal is always the same: more conversations with people who are actually ready to buy.

Is this just another retainer with a fancy name?

No. Our core offers are pay per lead and pay per appointment. There are minimum volumes and sensible commercial settings, but the model is always tied to performance – not hours worked or vanity metrics.

Can you work with our existing website and CRM?

Yes. We can run funnels on your site, on DaveCRM-hosted pages, or a mix of both – and integrate with your existing tools. Every performance program still runs through DaveCRM for tracking and automation, even if you keep another CRM in the background.

Do you only work in Australia?

Australia and New Zealand are home base, but we also work with international manufacturers, software providers and energy brands who want to enter or expand in this region – and with Australian companies who want leads in new markets.