About Us | Honen – Outsourced Sales & Marketing
ABOUT HONEN

Outsourced Sales, AI & Solar BPO—built by operators

We design systems that win high‑quality leads and convert them—combining human expertise with automation. Honen is the parent brand behind DaveCRM and SolarBPO.

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Who we are

Honen is an Adelaide‑based sales & marketing BPO helping SMEs grow with direct response marketing, appointment setting, remote sales teams and AI automations. We operate globally with on‑the‑ground teams and trusted partners.

Parent Company

Honen

Outsourced sales, marketing operations and growth consulting. We plug in full‑funnel systems—ads, funnels, CRM, AI agents and people.

What we do →
Product

DaveCRM

Our sales OS for SMEs—pipelines, messaging, dialer, AI chat & voice, automations and more. Built for speed to lead and higher close rates.

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Specialist Arm

SolarBPO

Solar & battery design credits, appointment setting and remote sales for installers and retailers. Scale installs without scaling overhead.

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Founder & Director

Denny Honen

Operator. Marketer. Builder. Denny blends decades of direct sales, home improvement & solar experience with software engineering and automation.

Direct Sales & Lead Gen
Since 1994
Software & Coding
Since 1998
Home Improvements, Solar & Heat Pumps
Since 2004

Credentials

  • Accredited Solar PV Design Engineer
  • Diploma in Business (Major in Marketing)

Milestones

  • 1994 – Began in direct sales & lead generation.
  • 1998 – Entered software & coding; early marketing automation projects.
  • 2004 – Moved into home improvements, solar & heat pump solutions.
  • 2013 – Expanded operations internationally across APAC & EU.
  • Today – Leads Honen, DaveCRM and SolarBPO, delivering AI‑augmented growth systems.

How we work

Results first. No lock‑ins. We plug into your stack or implement DaveCRM and connect the right people, playbooks and automations.

AI + Human Team

24/7 capture with AI agents; expert marketers and sales operators handle strategy, creative and closing.

Transparent Reporting

Dashboards, call recordings and pipeline metrics inside DaveCRM. You see what we see.

Month‑to‑Month Flex

Scale services up/down. No long‑term contracts—stay for performance, not terms.

Solar Ready

Specialised SolarBPO services: design credits, appointment setting and remote sales for installers.

READY TO TALK?

Let’s build a system that sells

Kick off with a free strategy session—or jump straight into DaveCRM.

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