MEET THE FOUNDER & CEO

Hey, I'm Denny

At Honen.au, the vision begins with Denny Honen, a South Australian entrepreneur whose passion for business and marketing ignited at an early age.

From designing imaginary property developments as a schoolboy to launching multiple startups with turnovers exceeding $20M AUD, Denny has always been driven by a simple goal: to turn opportunities into results.

Denny’s journey from his early days near Gawler Golf Club—where he turned the infamous "Heart Attack Hill" into a thriving $2 buggy-hauling venture—to leading ventures across Europe, Asia, and Africa reflects his knack for innovation and deal-making.

His ability to connect, strategise, and execute has earned him a reputation as a leader in business and marketing.

Now, with over 30 years of experience, Denny has brought his expertise home to Adelaide, building Honen.au into a modern marketing powerhouse.

Under his leadership, Honen.au specialises in combining human ingenuity and cutting-edge technology to help businesses thrive.

A New Vision for Growth

Denny has reimagined outsourcing with a focus on Marketing Virtual Assistants, AI Assistants, and Marketing Automation. At Honen.au, he helps Australian SMEs streamline their operations, generate leads, and scale efficiently. His proprietary task-based system ensures businesses achieve measurable results while staying flexible and cost-effective.

Why Honen.au?

Denny’s philosophy is rooted in making marketing work smarter. By leveraging Virtual Marketing Assistants to handle tasks, implementing AI tools to perfect processes, and scaling businesses through automation, he’s building a growth engine that delivers results without the overhead of traditional in-house teams.

With access to DaveCRM, a high-quality customer relationship management platform included in every plan, and the ability to scale up or down as needed, Denny’s clients are empowered to focus on their core business goals.