WHO WE ARE AND WHY WE PUT OUR FEES ON THE LINE.
Honen is an Adelaide-based performance marketing and sales company for solar, batteries, heat pumps, EV chargers and home upgrades. Instead of retainers, we focus on pay-per-lead, pay-per-booking and hour-based remote sales – all plugged into the same DaveCRM engine.
We exist so retailers, installers and manufacturers in this space can grow without gambling on vague “awareness” campaigns or hiring full in-house teams too early.
I’ve spent 20+ years in energy and home performance – across manufacturers, distributors and retailers – before building Honen.
I’m an accredited solar PV & battery designer and hold home energy efficiency & thermal performance qualifications (NatHERS / home energy assessments).
I’ve worked across Australia, Asia and Europe with brands like Dux, Caroma and specialist energy players – importing, launching and scaling products.
Honen is the result: a way to turn those years of energy experience into predictable leads, bookings and sales for the next wave of retailers, installers and manufacturers in the space.
If you’re building something serious in solar, batteries, heat pumps or home upgrades, we want to be the engine behind your pipeline.
Why Honen Exists
The short version: too many good energy businesses burn cash on vague marketing, or drown their team trying to do everything in-house. Honen exists to give them a clear alternative – buy the outcome, not the agency hours.
If you sell solar, batteries, heat pumps, EV chargers or home upgrades, you’ve probably been pitched by a dozen agencies and software platforms.
You don’t need another “content calendar” or “brand campaign”. You need a system that:
- ⚡ Generates real, exclusive enquiries in the right postcodes and products.
- 📅 Turns those leads into booked appointments with people who actually show up.
- 🤝 Makes sure someone qualified runs the sales calls, follows up properly and closes without burning your team out.
Honen is built for that. No big retainers up front, no fluffy reports. We earn our keep by driving the one thing that matters: new revenue.
Energy & Home Performance First
Before Honen, David worked across:
- 🏭 Manufacturers & brands (e.g. hot water, bathroom & energy products).
- 🌏 Importing and taking products to market across Asia & Europe.
- 🏡 Home energy assessments & solar/battery design – understanding how real houses, tariffs and loads work, not just ad accounts.
That mix means when we talk about “good leads”, we’re not guessing. We know what a realistic system, payback and job looks like – and we design campaigns to attract those buyers.
What Honen Actually Does
Four core services, all inside the same ecosystem. You can start with one, but the real power comes when leads, appointments, sales and support all share the same engine.
Meta, Google and funnels that generate exclusive leads for solar, batteries, heat pumps, EV chargers and home improvements – either fully under your brand or via Jousto / BeZero co-branded programs.
You pay per lead (or per instant quote / enquiry), not for “hours in an ad account”.
Explore Lead GenerationWe take new and existing leads and turn them into in-home quotes, discovery calls and callbacks, booked straight into your team’s calendars via DaveCRM.
You only pay for qualified appointments that meet agreed criteria.
Explore Appointment SettingDedicated remote sales teams who pick up qualified appointments from DaveCRM, run discovery, proposals and structured follow-up – and hand back wins vs. losses, not just “we had a chat”.
Hour-based packages for energy and home improvement offers, managed from Adelaide.
Explore Remote Sales Teams50 / 100 / 150-hour hybrid VAs who live inside DaveCRM – cleaning data, running campaigns, posting content and following up databases so your sales team can focus on closing.
We shortlist, you choose the VA, and our team provides training and oversight.
Explore Hybrid VA OptionsHow We Measure Ourselves
We’re not trying to be the “everything agency”. Our internal scorecard is simple: lead quality, show-up rates and revenue unlocked from your existing demand.
Who We’re a Strong Fit For
We work best with teams that already believe in performance marketing – and want help turning that belief into reliable pipelines, not “one-off campaigns”.
If This Sounds Like You, We Should Talk
- You sell solar, batteries, heat pumps, EV chargers or home upgrades.
- You’re a retailer, installer, manufacturer or software vendor in that ecosystem.
- You’re willing to invest in growth – but want clear commercial models.
- You care about lead quality, not just “more form fills”.
- You like the idea of shared infrastructure (DaveCRM, Jousto, BeZero, SolarBPO) instead of reinventing the wheel.
International & Manufacturer Programs
- Overseas manufacturers wanting an Australian SDR / lead engine.
- Australian brands wanting international demand for solar and energy products.
- Brands running lead-to-retailer / lead-to-installer programs (we handle the distribution).
- Software & tech providers selling into the same ICP (retailers, installers, utilities, etc.).
Not sure if you fit? Use the Instant Lead Quote tool or book a discovery call and we’ll map it out in plain language.
How Working With Honen Usually Starts
Every engagement is a little different, but most partnerships follow a simple pattern: start with leads, prove the economics, then add layers (appointments, remote sales, VAs) as needed.
We run through your products, geographies, pricing and capacity. Together we map what viable cost-per-lead and cost-per-appointment look like – and whether Honen can realistically hit those numbers.
We start with lead generation (branded, Jousto or BeZero) and often per-appointment booking at the same time. Everything runs through DaveCRM with transparent dashboards and weekly check-ins.
Once the pipeline is humming, we add remote sales hours (50 / 100 / 150) to close more of what you’re generating – and hybrid VAs to keep DaveCRM, content and databases moving in the background.
About Honen – FAQs
A few quick answers so you understand how we work before we ever run a campaign together.
We’re a performance marketing & sales partner that happens to use world-class software (DaveCRM), appointment setters and remote sales teams. We don’t sell retainers and we don’t just sell “seats” in a call centre.
Our focus – and best results – are in solar, energy and home performance. We’ll sometimes support adjacent professional services or B2B tech if they sell into the same ICP (installers, trades, retailers, utilities, etc.), but we’re careful not to drift too far.
DaveCRM is the shared operating system. Leads, quotes, bookings, deals, AI agents and reporting all live there – whether you’re on a branded program, Jousto, BeZero or a mix. You can also use DaveCRM directly for your own DIY campaigns and automations.
Yes. We can act as your Australian SDR / demand engine, or support your global sales efforts with lead generation, appointment setting and remote sales focused on energy and home performance markets.
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AU Office: 185 Morphett St Adelaide, South Australia 5000 PH Office: Avenir Building, Archbishop Reyes Ave, Cebu City, Cebu 6000