D2C & RETAIL LEAD PROGRAMS LEADS, BOOKINGS & SALES FOR ENERGY & HOME UPGRADE RETAILERS.
Honen runs pay-per-lead and pay-per-appointment programs for solar, batteries, insulation, blinds, double glazing, roofing, HVAC & heat pumps, EV chargers and green finance. We plug into your existing website and stack – or provide fully branded funnels under your name.
Ideal if you sell direct to homeowners or through showrooms and in-home sales teams and want predictable incoming demand – without hiring full in-house marketing and SDR teams.
- ☀️Solar & battery retailers and installers
- 🌡️Heat pumps, HVAC, hot water and energy-efficient appliances
- 🏠Insulation, double glazing, roofing & coatings, blinds & awnings
- 🔌EV chargers, load control and smart home upgrades
- 💸Green home loans and finance products for upgrades
Who We Work With in D2C & Retail
If you sell energy, comfort or efficiency upgrades into homes or small commercial sites, Honen can usually plug in a lead program – and, if you want, appointment setting and remote sales on top.
Solar, Battery & Zero-Bill Retailers
For retailers and installers selling solar PV, battery storage and “bill busting” packages.
- Residential & small commercial solar + battery systems
- Turning BeZero “zero energy bill” recommendations into real quotes
- SolarBPO behind the scenes for designs, proposals & compliance packs
Insulation, Glazing, Blinds & Roofing
For businesses improving the envelope and feel of the home.
- Ceiling, wall and underfloor insulation
- Double glazing & high-performance windows and doors
- Blinds, shutters, external awnings and roof treatments
Heat Pumps, HVAC & EV Chargers
For the “big ticket” loads that drive comfort and bills.
- Heat pump hot water & heating/cooling
- Efficient HVAC upgrades and zoning
- Home and workplace EV chargers
Green Loans & Manufacturer Programs
For finance brands and manufacturers supporting retailers and installers.
- Green home loan & BNPL providers for energy upgrades
- Manufacturers generating leads for their dealer networks
- Retail groups wanting shared programs across members
Three Ways to Run D2C & Retail Programs
Same engine, different wrappers. You can run campaigns only under your brand, plug into Jousto co-branded funnels, or tap into BeZero’s zero-bill buyer journeys.
Fully Branded Funnels & Website Flows
We build and run campaigns where your brand is the only brand customers see. Ads, landers and tools can run on stand-alone funnels and/or your main site.
- Meta, Google and other channels tuned for your products & geos
- Lead magnets, instant quote tools and booking flows under your brand
- DaveCRM included for tracking, nurture & optional AI agents
- Leads and bookings delivered on simple per-lead / per-appointment models
Jousto Energy Lead Programs
You appear as the preferred partner on Jousto experiences in your categories and territories.
- Jousto hosts the landers, instant quote flows and calculators
- Exclusive leads or bookings passed to you in defined territories
- Flexible mix of pay-per-lead, pay-per-quote or pay-per-booking
- Great for testing new angles or regions without building everything yourself
BeZero “Zero Energy Bill” Buyers
BeZero designs whole-of-home strategies to get as close as possible to a zero energy bill.
- Customers upload bills and home details, then receive a proposed plan
- Plan can include solar, batteries, heat pumps, insulation, glazing & more
- We match to up to three partners – often one per product area
- Ideal if you want high-intent buyers with a clear brief, not tyre kickers
How D2C & Retail Lead Programs Work
Underneath your brand, Jousto or BeZero, the engine is the same: targeted campaigns in, qualified leads and bookings out – with DaveCRM and optional AI doing a lot of the heavy lifting.
Attract the Right Households
Campaigns on Meta, Google, YouTube and other channels speak directly to homeowners and investors in your core postcodes – with messaging tuned to energy bills, comfort, property value and green finance.
Qualify with Tools & Bill Uploads
We use instant quote tools, calculators, bill uploads and “find my system” wizards to gather context that sales actually need: roof type, bill size, property details, appetite for finance and whole-of-home upgrades.
Route to Your Team & Calendars
DaveCRM routes leads to the correct pipelines, calendars and stores – by product, region, store or sales rep – and our appointment setting team can turn them into in-home quotes, virtual consults or phone callbacks.
Close & Optimise
Your in-house team can run the sales calls – or you can plug in Honen remote closers. Either way, every touch is logged in DaveCRM so we can see what’s working, report clearly and tune campaigns for profit, not just volume.
Beyond the Lead: Appointments, Closers & Support
Most D2C & retail brands don’t just need more enquiries – they need more of the right conversations and more quotes turned into jobs. That’s where the rest of the Honen stack comes in.
Per-Appointment Booking
Our appointment setting team can turn raw leads into calendar bookings for in-home quotes, measure ups and virtual consults – charged on a per-appointment basis and synced to your reps’ diaries.
Learn more on our Appointment Setting page.
Remote Sales Closers (50 / 100 / 150 Hrs)
Add remote sales capacity that lives on top of your leads and bookings. Remote closers run discovery, quotes and structured follow-up from inside DaveCRM – ideal for growing brands that want an extra sales engine without extra headcount.
See Remote Sales Teams for details.
Hybrid VAs Around DaveCRM
Hybrid virtual assistants (50 / 100 / 150 hours) can handle sales admin, content, CRM hygiene and follow-up inside DaveCRM – so your team stays focused on quoting and closing.
Explore our Virtual Assistants offer.
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