Brand Partnerships · Dealer & Installer Lead Programs

BRAND PARTNERSHIPS LEADS & BOOKINGS FOR YOUR DEALER / INSTALLER NETWORK.

Honen builds brand-led, dealer-fed lead programs for solar, battery, EV, heat pumps and home upgrades. We run the campaigns under your brand, then route per-lead or per-booking outcomes to your distributors, retailers and installers – all via DaveCRM snapshots.

⚙️ Get an Instant Brand Lead Quote 📞 Book a Brand Program Call

For manufacturers, distributors and networks in solar, energy, HVAC, EV charging & home upgrades across Australia and beyond.

TYPICAL FLOW · BRAND → CHANNEL → CUSTOMER

1. Brand & playbook at the top
We build a campaign, funnel and messaging around your brand (modules, batteries, EV chargers, heat pumps, etc.).
2. DaveCRM snapshot for the network
We clone that playbook into dozens or hundreds of dealer instances using DaveCRM snapshots.
3. Leads & bookings routed to partners
Each qualified enquiry is routed to the right distributor, retailer or installer based on geography, product and rules.
4. You pay per outcome, not per guess
Per-lead, per quote request or per booking – with transparent reporting across the whole network.

Programs can run manufacturer-branded only, co-branded with key retailers, or via Jousto/BeZero for consumer offers.

DaveCRM

Snapshots, routing & dealer portals

Jousto

Co-branded energy lead funnels

BeZero

Zero energy bill buyer journeys

SolarBPO

Designs, proposals & sales support

Brand-Led, Dealer-Fed Lead Programs

We help manufacturers and brands feed their networks – not just sell pallets. You bring the products (modules, batteries, EV chargers, heat pumps, insulation, glazing, roofing, HVAC). We bring the engine that generates demand and routes it to your partners.

Program Model · Manufacturer-Led

Brand Campaigns that Feed Installers

Campaigns run under your brand across Meta, Google, YouTube and more – driving consumers to a brand-owned funnel that captures context, quote requests and bookings.

Leads and bookings routed to approved retailers/installers by territory & product
Central dashboards so you can see performance by partner, region and product line
Works for solar, battery, EV, HVAC, insulation, blinds, glazing and more

Program Model · Multi-Dealer Snapshots

Copy-and-Paste Playbooks with DaveCRM

We build one proven funnel and snapshot it into DaveCRM for each distributor, retailer or installer. Same engine, same tracking – with localised branding and rules for each partner.

One master playbook cloned into dozens or hundreds of partner instances
Local contact details, pricing and service areas per partner
Central oversight without hand-coding every dealer website or funnel

Commercials · Per Outcome

Per Lead, Per Quote, Per Booking

We don’t ask your brand to sign a mystery retainer and hope for the best. You plug into Honen’s engine and pay on clear, outcome-based models.

Per lead – qualified consumer enquiries routed to partners
Per quote request – bill uploads, measure-up requests, “design my system” flows
Per calendar booking – in-home quotes or consults booked directly

Example Brand Partnership Setups

Whether you’re TW Solar-style with distributors and retailers, a battery or EV brand, or a new energy-efficiency product, we adapt the same engine to your channel structure.

Model 1 · Manufacturer → Distributor → Retailer

National Campaigns Feeding a Tiered Network

We run national or state-wide campaigns under your brand, then route leads according to your commercial rules.

Priority routing for key distributors or strategic retailers
Fair-share models to avoid channel conflict between installers
Simple, transparent reporting your sales and marketing teams can read

Model 2 · Co-Branded with Retailers

Brand + Storefront Together

Co-branded funnels where your brand and a key retailer are front-and-centre. Perfect for flagship partners and launch markets.

Brand creative + retailer’s local credibility in one journey
Localised landing pages, copy and offers per retailer
Partners see “their” leads while you keep a network-wide view

Model 3 · Jousto & BeZero Offers

Consumer Programs Plugging in Your Products

For some brands, we plug into Jousto and BeZero consumer offers (e.g. “zero energy bills”) where your products become part of a whole-of-home solution.

BeZero energy plans that may include your modules, batteries or heat pumps
Multi-product strategies where we assemble the right bundle per home
Opens doors to retailers/installers you don’t yet work with

How Brand Partnership Programs Work

Same engine behind everything Honen does – tuned for manufacturers, distributors and networks. We keep it simple so your marketing and channel teams can get moving fast.

Strategy & Channel Map

We map your channel: where stock sits, which partners you want to support, and what “a good lead” actually looks like for them.

Brand Funnel & Offers

We build the brand-level funnel – ads, landing pages, instant quote tools and booking flows – tailored to your products and compliance rules.

Dealer Snapshots & Routing

We deploy DaveCRM snapshots and configure routing so each lead is tagged and sent to the right partner’s pipeline and calendar.

Scale, Report & Optimise

Once the pilot is working, we scale spend and rollout. You see performance by market and partner; we keep tuning creative, routing and qualification.

Who Our Brand Programs Are For

If you manufacture or represent products that improve a home or building’s energy profile, we can likely plug you into the Honen engine.

Energy & Generation

Solar PV module manufacturers
Inverter & optimiser brands
Battery storage manufacturers

Comfort & Efficiency

Heat pump & hot water brands
HVAC & ventilation systems
Insulation, double glazing & roofing products

Electrification

EV charger brands & load management
Smart switchboards and energy management tech
Home energy monitoring & optimisation tools

Finance & Programs

Green loan providers and finance partners
Program owners (VEU and similar schemes)
Retail alliances & buying groups in energy upgrades

Instant Brand Program Quote or Discovery Call

If you already know your markets and channels, use the instant quote tool. If you’re still shaping how to support your dealers and installers, book a discovery call.

Switch between Instant Quote and Discovery Call – whichever gets your brand moving faster.

Tell us what you manufacture or represent, where you sell it (e.g. AU, NZ, selected states), and how many partners you want to feed with leads or bookings. We’ll come back with indicative per-lead / per-quote / per-booking ranges and rollout options.

Book a 20–30 minute call to map your channel, your product lines, and how we’d roll out a pilot. We’ll sketch what a brand-led, dealer-fed program could look like in your category – and what you can expect per market.

Brand Partnership FAQs

A few quick answers to how we support your resellers and installers without creating channel conflict.

Do you sell direct to consumer under Honen?

No. For brand partnerships, your brand is the hero. We may use Jousto or BeZero where it helps the offer, but the purpose is to generate leads and bookings for your channel, not for Honen.

How do you avoid channel conflict between partners?

We configure DaveCRM routing based on territories, partner tiers and product lines. We agree rules with you upfront (for example: one installer per postcode, or rotating between a small group) and make them visible in reporting.

Can we start with a pilot before going national?

Yes. Most brands start with a limited pilot – one or two regions, or a subset of partners – prove the model, then roll out using DaveCRM snapshots once we’re both happy with the results.

Do you only work in Australia?

Australia and New Zealand are core markets, but we can support brands in other regions on a case-by-case basis – especially where you want an Australian-based team helping to build or serve global demand.