Search Everywhere Optimisation:

Introduction: The Marketing Crisis No One Talks About

You’ve invested in SEO. You’ve paid for ads. You’ve written blogs.
And still—your phone isn’t ringing.

If you’re like most Australian business owners, you’re being told to “rank on Google” as if it’s 2012. But here’s the brutal truth:

Google isn’t the only place your customers search anymore.

They’re looking you up on Instagram, checking credibility on LinkedIn, asking ChatGPT who to trust, and scrolling TikTok for ideas.
If your brand doesn’t show up across all those platforms, you don’t exist.

What Is Search Everywhere Optimisation (SEO 2.0)?

Search Everywhere Optimisation (SEO 2.0) is Honen’s modern, omni-platform strategy to get your business found—not just ranked.

It means being visible wherever your customers are actually searching:

• Google, sure.

• But also: ChatGPT. Instagram. TikTok. LinkedIn. YouTube. GMB. Email. Reddit. Even Quora.

This isn’t just SEO. It’s search psychology—and platform-specific optimisation, tuned to how Aussies buy in 2025.

Instead of ranking blog posts no one reads, we focus on one thing only:
✅ Generating qualified leads from every search surface that matters.

Why Traditional SEO Is Broken (And Expensive)

Let’s get real.

Most SEO agencies are selling you:

• Weak blog content

• Generic backlinks

• Rankings for keywords nobody types

• A 12-month contract… and no leads to show for it

They optimise for robots. We optimise for results.

In contrast, our clients get:

• Monthly campaigns with social, ads, email, content & automation

• AI-powered follow-up using DaveCRM

• End-to-end execution with a Virtual Marketing Assistant

• All tuned to deliver one thing: leads that close

Real Results: What Omni-Search Can Do

Here’s what happened when we ran a multi-platform campaign for a home improvement client:

• Channels Used: Facebook, Google My Business, Email automation

• Ad Spend: $1,500

• Timeframe: 60 days

• Leads Generated: 143 qualified leads

• ROI: 5X in closed business

That’s what happens when you stop focusing on traffic, and start focusing on where buyers are ready to convert.

Where Are Your Customers Really Searching?

Let’s break down the new “search engine” landscape:

PlatformRole in Buyer JourneyGoogleStill crucial—but just the startInstagram & TikTokTop-of-funnel discovery & brand trustLinkedInB2B credibility and outbound engagementYouTubeResearch, education & buyer intentChatGPT & AI ToolsAsk-for-recommendation behavior growing fastGMB (Maps)Hyper-local search, especially for servicesEmail/CRMNurture, retarget, and re-engage leadsReddit/QuoraPeer reviews, comparisons, objections

If your brand isn’t positioned, ranked, or discoverable on these channels—you’re leaving money on the table.

Why Most Agencies Can’t Deliver SEO 2.0

Traditional marketers:

• Are siloed (SEO team, ads team, email team...)

• Don’t handle platforms like TikTok, ChatGPT, or Reddit

• Avoid AI automation because they don’t understand it

We built Honen differently.

Our system combines:

• Full-stack digital strategy

• Platform-specific execution

• AI follow-up + CRM automation

• Human creativity + marketing science

All delivered by a Virtual Marketing Assistant, backed by DaveCRM and Honen’s expert playbooks.

What It Means for Your Business

When you adopt Search Everywhere Optimisation, here’s what changes:

• ✅ Your business shows up where your customers are

• ✅ Leads come in from multiple, high-intent channels

• ✅ You stop wasting ad spend on unqualified traffic

• ✅ You build trust across every digital touchpoint

• ✅ You generate more leads, more sales, and less stress

No in-house hires. No bloated retainers. Just campaigns that actually move the needle.

Next Steps: Ready to See Where You’re Missing Out?

We’ll show you:

• Where your business currently ranks (or doesn’t)

• Which platforms your customers are searching

• How much business you're not capturing

• And exactly how to fix it

📅 Book Your Discovery Call
🔍 Claim Your Free Search Everywhere Audit
👉 https://honen.au/discover-call

Final Thought

In 2025, visibility = credibility = conversions.

If you’re not optimised for everywhere, you’re not optimised at all.