AI, Marketing, Consumer Behaviour, and Outsourcing!

In the fast-paced world of B2B sales, preparation is everything. Your ability to ask the right questions, demonstrate a deep understanding of your prospect’s business, and stand out from the competition can often be the difference between a deal won and a deal lost. That's where smart tools like Perplexity.ai come into play, revolutionizing how sales teams prepare for meetings.

AI video is one of the hottest buzzwords for 2024, with many experts predicting it will revolutionise content creation. As someone who’s always looking to leverage the latest tools to streamline my work, I decided to give it a shot.

The simple answer is: Yes, BUT.LinkedIn is still a powerhouse for B2B and B2G (Business-to-Government) lead generation, especially for companies in technology, software, and renewables. With senior decision-makers actively engaging on the platform, the opportunity to build meaningful connections has never been greater. However, with the growing volume of outreach, a generic approach no longer works.

At Honen Outsourced Marketing, we pride ourselves on being more than just a marketing agency. We don’t just build websites or deliver cutting-edge SEO services — we help businesses transform their entire online presence with well-crafted, data-driven strategies designed for modern consumers across B2C, B2B, and B2G markets.

This little experiment got me thinking about how easy it is to chase after what the internet thinks is true about us, rather than focusing on what actually matters. The same applies to brands that obsess over Google rankings, often forgetting what really drives long-term success: authentic content that provides value.

I was at a radio advertising event the other day, sitting through the usual discussions on strategies, engagement, and reaching elusive audiences. They started talking about the over-40s demographic and how talkback radio was still a strong medium for that age group. I had one of those moments. You know, the one where you think, "Those old bastards!"—until it hit me.

Let’s be real—when was the last time you were thrilled to see 45,000,000 results after searching on Google? Chances are, you just wanted one trusted answer that saved you time and effort. And honestly, that’s where search is heading, thanks to the power of Generative AI.