Case Study: 143 Qualified Leads in Just 60 Days

Introduction

This article examines high-performing lead generation strategies for builders in Australia and other home improvement professionals. The initial research aimed to locate a case study that delivered 143 qualified leads in 60 days — a powerful benchmark in the industry. While no public case study confirmed that exact figure, several compelling digital success stories from trusted Australian agencies were uncovered.

The findings reinforce that digital marketing for home improvement companies is no longer optional — it’s essential. Strategies such as content marketing, search engine optimisation (SEO), and paid advertising consistently outperformed traditional methods. This article reviews real case studies, highlights what’s working now, and offers actionable recommendations for tradies, builders, and renovation businesses aiming to generate more leads and grow in 2025 and beyond.

Analysis of Top Google Search Results

Top Performing Organic Results

Our review of Google’s top organic search results for the query “case study: home improvement lead generation Australia” revealed standout performance from:

• Lead Tree Digital – Case Studies

• Living Online – Nexus Homes Group

• Neon Treehouse – Our Work

• Push and Comarketing – Home Services

Each agency showcased distinct strategies tailored to different trades and home service markets. Their approaches offer valuable insight into how online lead generation for tradies and services can drive consistent business growth.

Investigating the “143 Qualified Leads in 60 Days” Claim

While no published case study confirmed this exact figure, a few came close:

• Push and Comarketing referenced 143 leads visually, though the supporting detail wasn't public.

• Living Online drove such a high volume of renovation leads that Nexus Homes paused their ad campaigns after 57 days.

• Neon Treehouse generated 60+ phone enquiries in just three months for a niche business.

• Lead Tree Digital consistently delivered 15–45 high-quality leads per month for more than five years.

These results demonstrate that high-volume and high-quality leads are achievable through digital strategies — especially when targeting the right audience with the right offer.

Spotlight on Key Case Studies

1. Lead Tree Digital – Dual Occupancy Homes

In a highly competitive new-build market, Lead Tree Digital helped Dual Income Plus dominate the niche of dual occupancy developments — a great example of niche digital marketing for home builders in Australia.

Strategies:

• Created a content-rich, SEO-optimised website

• Published detailed design plans and educational blog posts

• Targeted high-intent keywords such as “dual occupancy homes Perth”

Outcomes:

• Ranked top of Google for key search terms

• Consistently generated 15–45 leads per month over five years

This shows the power of SEO for tradies and contractors in Australia when paired with strong content and a clear niche.

2. Living Online – Nexus Homes Group

During the COVID-19 lockdowns, Living Online helped Nexus Homes harness the “renovation boom” through a multi-channel digital campaign.

Strategies:

• Created video content featuring the business owner

• Produced Perth-focused renovation blogs and social posts

• Promoted virtual consultations through pop-ups and paid ads

• Used newsletters to nurture cold and warm leads

Results:

• 5,000+ page views in just 22 days for the Nexus Pods campaign

• Record-breaking fortnight of enquiries

• Campaign paused due to overwhelming demand

Their ability to adapt quickly makes this a textbook case of inbound marketing for home builders in Australia.

3. Neon Treehouse – Adelaide Wall Removal

Neon Treehouse helped Adelaide Wall Removals, a new business, build visibility fast using Google Ads for residential construction companies.

Strategies:

• Developed a clean WordPress website

• Created targeted Google Ads for “wall removal Adelaide”

• Designed clear CTAs to encourage phone enquiries

Results:

• 60+ calls in the first 3 months

• Business booked out for 12+ months

This proves how paid advertising for tradies can deliver rapid ROI when done correctly.

4. Push and Comarketing – Trades & Services

Push and Co work with more than 40 clients across Australia, New Zealand, and Canada, offering a full-service lead generation solution.

Strategies:

• Meta (Facebook/Instagram) and Google Ads

• Detailed lead forms to qualify prospects

• Proprietary CRM for trades businesses

• Sales scripts and automation workflows

Results:

• Weekly bookings reported (e.g., 2–3 concreting jobs per week)

• Referenced (but not detailed) campaign with 143 leads in 60 days

Push and Co's model shows how integrating the best CRM for trades and home services in Australia with advertising can increase not just leads — but conversions.

📍 Location-Specific Relevance

Tailoring your lead generation to local markets makes all the difference. Here’s how some of these strategies apply geographically:

• Lead generation for home builders in Sydney should include Google Ads targeting high-income suburbs and “home builder Sydney” terms.

• How to market home renovation services in Melbourne? Focus on lifestyle-driven content and showcase visual case studies on social media.

• Tradie marketing strategies for Brisbane businesses benefit from Facebook Ads combined with strong SEO for “Brisbane tradie services.”

• For Perth-based SEO for home improvement services, targeting regional modifiers like “rear-strata designs” or “granny flat builder Perth” helps with visibility.

• Local advertising for builders in Adelaide should include review collection, Google Business Profile optimisation, and suburb-specific keywords.

• If you're in Wagga, Dubbo or Albury, explore regional NSW lead generation ideas for tradies, like community content and regional Facebook targeting.

• Landscaping firms can grow quickly by focusing on lead generation for landscaping businesses in Australia using Google Local Ads and seasonal promotions.

🔍 Comparative Overview: Lead Generation Case Studies

📌 Lead Tree Digital

• Niche: Dual Occupancy Homes

• Channels: SEO, Content Marketing

• Tools: Blog content, Keyword-optimised landing pages

• Lead Quality: Enquiries through website forms

• Results: 15–45 leads/month, consistently over 5 years

📌 Living Online

• Niche: Home Renovations

• Channels: SEO, Social, Video, Email

• Tools: Video campaigns, pop-ups, newsletters

• Lead Quality: Early-stage home renovators

• Results:

  • Ads paused due to demand

  • 5,000+ page views in 22 days

📌 Neon Treehouse

• Niche: Wall Removal

• Channels: Google Ads

• Tools: WordPress site, call-based CTAs

• Lead Quality: Direct phone calls

• Results:

  • 60+ calls in 3 months

  • Fully booked 12+ months ahead

📌 Push and Comarketing

• Niche: General Home Services

• Channels: Meta Ads, Google Ads

• Tools: Lead forms, CRM, automation

• Lead Quality: Form-based job enquiries

• Results:

  • Weekly bookings

  • Referenced 143-lead campaign (unverified)

💡 Key Insights & Trends

• SEO + Content = Consistent, qualified organic traffic

• Meta & Google Ads = Fast, scalable reach

• CRM & Automation = Higher lead-to-sale conversion

• Location targeting = Stronger ROI in local markets

• Niche focus = Easier rankings, better-qualified leads

✅ Actionable Recommendations

1. Define Your Customer

Target by:

• Location

• Budget

• Timeline

• Job type

2. Build a Better Website

Your website must be:

• Mobile-optimised

• Fast to load

• Clear on services and pricing

• Ready to convert with CTAs

3. Invest in Content Marketing

Create:

• Blog posts using keywords like “how to get more renovation leads online”

• Case studies showcasing your past work

• Videos for Facebook, Instagram, and YouTube

4. Target Local Search

• Use “suburb + service” keywords

• Optimise Google Business Profile

• Gather client reviews and testimonials

5. Test Paid Campaigns

• Google Ads for high-intent searches

• Facebook Ads for Australian home improvement businesses looking to build awareness

• A/B test creatives and offers

6. Qualify Leads

• Add filters to your forms (e.g. budget, scope, timing)

• Use your CRM to assign lead scores

7. Use the Right Tools

• Choose the best CRM for tradies (e.g. Go High Level or HubSpot)

• Automate SMS follow-ups, emails, and reminders

8. Find Your Niche

Focus on:

• Eco-friendly renovations

• Outdoor living spaces

• Dual occupancy developments

9. Track & Optimise

• Use Google Analytics

• Review ad spend vs. conversions

• Adjust messaging, landing pages, and timing

How Honen Delivers All This — and More

Honen is not just another digital agency — it’s a sales and marketing partner for tradies, builders, and renovation specialists across Australia. Here’s how:

🔧 Honen’s End-to-End Framework

• Strategy: Define your customer, niche, and unique value

• Website & SEO: Fast, search-friendly, and built to convert

• Content: From blogs to brand videos to lead magnets

• Advertising: Meta & Google Ads with full-funnel mapping

• CRM & Sales: Go High Level, HubSpot, sales scripts, automation

• Reporting: Real-time dashboards and monthly growth insights

🚀 Additional Honen Services

• Sales process audits

• Call handling & admin support

• Email & SMS nurture sequences

• Reputation and review management

• Business intelligence dashboards

Why Australian Tradies & Builders Choose Honen

Whether you’re launching a new service, expanding into a new market, or trying to fix a leaky sales pipeline, Honen helps you scale faster with the right systems in place. If you want qualified leads, proven marketing, and long-term growth, it starts here.

👉 Book your discovery call now at honen.au