Blog - Marketing | Outsourcing | SEO

B2B and B2G Lead Generation via LinkedIn: Is It Worth Getting Involved in 2024?

By: Denny Honen

Published on: 17/09/2024

The simple answer is: Yes, BUT.LinkedIn is still a powerhouse for B2B and B2G (Business-to-Government) lead generation, especially for companies in technology, software, and renewables. With senior decision-makers actively engaging on the platform, the opportunity to build meaningful connections has never been greater. However, with the growing volume of outreach, a generic approach no longer works.

Marketing

The Moment I Realized I’m Almost 50—and What That Means for Targeting Age Demographics

By: Denny Honen

Published on: 27/08/2024

I was at a radio advertising event the other day, sitting through the usual discussions on strategies, engagement, and reaching elusive audiences. They started talking about the over-40s demographic and how talkback radio was still a strong medium for that age group. I had one of those moments. You know, the one where you think, "Those old bastards!"—until it hit me.

Marketing