Managed delivery by Honen
Outsourced SDR Services for Australian Businesses
An outsourced sales development representative (SDR) can help identify suitable accounts, start relevant conversations and qualify potential opportunities for your sales team. The work is scoped around your market, message and handover—not a promise of a fixed number of meetings.
01Delivery process
How the work runs
Every engagement starts with an agreed scope. These are the stages we work through with your team.
- 1
Profile the accounts
Agree the ideal customer profile, contact roles and disqualification criteria.
- 2
Research and identify
Research target accounts and identify the right people to contact.
- 3
Prepare the outreach
Agree messaging, channels and approved claims before outreach begins.
- 4
Conduct outreach
Start relevant conversations and record useful context in the agreed CRM.
- 5
Qualify and hand over
Hand qualified opportunities to your closer, who accepts or declines and shares feedback.
02Responsibilities
Who does what
Clear ownership is what makes outsourced work reliable. Both columns are confirmed in writing before activity starts.
Honen delivers
- Clarify target accounts, contact roles and disqualification criteria
- Research prospects and prepare an agreed outreach approach
- Conduct outreach and record useful conversation context
- Qualify potential fit and hand accepted opportunities to your team
Your business provides
- Confirm target-market fit, approved claims and offer boundaries
- Provide product knowledge, case evidence and escalation contacts
- Accept or decline handovers promptly and share outcome feedback
03Reporting
Activity and outcomes, kept apart
Useful reporting can include accounts researched, contacts reached, conversations, qualified meetings and opportunities accepted by your sales team. Definitions and channels are set in the scope.
- Accounts researched
- Contacts reached
- Conversations
- Qualified meetings
- Opportunities accepted by your team
Want to see past work in context? Read the case studies.
04Price drivers
What shapes scope and cost
Scope depends on account research, data sourcing, channel mix, outreach volume, qualification depth, training, CRM requirements and reporting. Database and third-party tool costs should be identified separately.
- Depth of account research
- Data sourcing
- Channel mix, including calling
- Outreach volume
- Qualification depth and training
- CRM and reporting requirements
Pricing is provided once the work is defined. No fixed packages are advertised.
05Questions
Outsourced SDR, answered
The engagement scope sets the exact responsibilities, timing, access and reporting.
What does SDR mean?
SDR means sales development representative. The role generally researches prospects, starts conversations and qualifies potential opportunities for a separate sales closer.
Does an SDR close the sale?
Not by default. Prospecting and qualification are distinct from sales conversations and closing. Any closing responsibility must be explicitly agreed.
Can you guarantee a number of meetings?
No meeting volume is stated as guaranteed here. Outcomes depend on the market, offer, data quality, capacity and agreed outreach approach.
Is an outsourced SDR the same as hiring one?
No. You gain prospecting capacity without adding an in-house role, but you still need to provide product knowledge, a sales owner to receive handovers and prompt feedback.
Talk through outsourced sdr with Honen.
We will discuss your priorities, operating process and a sensible scope. Your service choice carries through to the contact page.