Managed delivery by Honen
Build a steadier pipeline with paid campaigns, outbound prospecting, or a combination shaped around your audience and sales process. We focus on creating relevant enquiries and handing them over with useful context—not counting clicks as customers.
Two kinds of work
Paid campaigns place an agreed offer in front of a defined audience and invite them to enquire. The work covers campaign setup, messaging, the enquiry path and ongoing review where included. Advertising spend is paid to the platform and is separate from the service fee unless the written scope says otherwise.
Outbound prospecting identifies suitable businesses or contacts and reaches out to start a relevant conversation. It suits offers with a definable buyer, and can include calling, so telemarketing sits naturally within this work when it fits the audience.
01Delivery process
Every engagement starts with an agreed scope. These are the stages we work through with your team.
Agree the audience, service area, offer and the signals that make an enquiry worth following up.
Confirm which paid channels or outbound methods suit the offer. Channels are confirmed in scoping, not assumed.
Coordinate messages, creative, landing pages and CRM handover where included in the scope.
New enquiries reach the agreed follow-up owner with useful context, quickly.
Compare enquiries with qualified opportunities and adjust targeting and messaging with your team.
02Responsibilities
Clear ownership is what makes outsourced work reliable. Both columns are confirmed in writing before activity starts.
Honen delivers
Your business provides
03Reporting
Reporting should distinguish spend and reach from enquiries, qualified opportunities and sales outcomes. The measures and access are agreed before work begins.
Want to see past work in context? Read the case studies.
04Price drivers
Scope depends on the channel mix, campaign volume, creative and landing-page requirements, audience research, reporting and who supplies campaign assets. Advertising spend, software and database costs should be agreed separately in the written scope.
Pricing is provided once the work is defined. No fixed packages are advertised.
05Questions
The engagement scope sets the exact responsibilities, timing, access and reporting.
No. An enquiry is an expression of interest. Qualification depends on agreed fit criteria such as location, need, timing or budget, and should be reported separately.
The brief can include paid campaigns, targeted outbound prospecting, or both. Available channels and responsibilities are confirmed during scoping rather than assumed.
The handover and follow-up owner are agreed before launch. Appointment setting or SDR support can be scoped separately if your team needs help contacting prospects.
Advertising spend is normally paid separately from the service fee. How spend is billed and who owns the ad accounts is confirmed in the written scope.
We will discuss your priorities, operating process and a sensible scope. Your service choice carries through to the contact page.