
🎥 The Top YouTube Channels in Australia (2025): Spotlight on Adelaide’s Viewing Trends
Ever wondered what Aussies are really watching on YouTube—and how Adelaide fits into the picture? This post dives deep into the top-performing YouTube channels in Australia, the types of content audiences are loving, and how local demographics in Adelaide are shaping unique video preferences. We also explore surrogate indicators like home ownership and age brackets to map out viewer intent and behaviour.
🇦🇺 YouTube in Australia: A 2025 Overview
YouTube remains the most dominant video platform in Australia, with more than 17 million active monthly users. With increasing smartphone penetration and faster internet speeds, Aussies of all ages turn to YouTube for entertainment, education, lifestyle content, and even product reviews.
Top YouTube Content Categories in Australia:
Comedy & Entertainment (e.g. Ozzy Man Reviews, HowToBasic)
News & Commentary (e.g. FriendlyJordies, ABC News)
DIY, Home Reno & Garden (e.g. Bunnings Warehouse, The Aussie Builder)
Beauty, Fashion & Lifestyle (e.g. Lauren Curtis, Sarah’s Day)
Gaming & Esports (e.g. LazarBeam, Mully)
Fitness & Wellness (e.g. Chloe Ting, Keep It Cleaner)
📍 Adelaide’s YouTube Viewing Habits: Localised Insights
While specific YouTube metrics by city aren’t publicly available, we can look at surrogate indicators—such as demographics, interests, and behavioural patterns—to understand Adelaide’s unique content preferences.
👨‍👩‍👧 Adelaide at a Glance:
Population: ~1.4 million
Median age: 40.6 years
High homeownership (~69%)
Growing remote workforce
Tech adoption strong among under-45s
What Does This Mean for YouTube?
Adelaide’s mix of young families, working professionals, and retirees leads to high engagement in:
DIY/home reno content (thanks to home ownership)
Financial education & career development
Local foodie reviews & hidden gems
Fitness, lifestyle, and wellness channels
🎯 Top Australian YouTube Channels (with Appeal in SA)
Let’s look at some of the most-watched YouTube channels in Australia that also resonate with Adelaide audiences:
1. HowToBasic
Subscribers: 17M+
Content: Surreal comedy, parody tutorials
Audience: Gen Z to Millennials
Adelaide Fit: Entertainment-seekers, young adults
2. LazarBeam
Subscribers: 20M+
Content: Gaming, memes, pop culture
Audience: 13–35, male-skewed
Adelaide Fit: Teens, gamers, esports fans
3. Sarah’s Day
Subscribers: 1.5M+
Content: Fitness, wellness, mum-life
Audience: Females 20–40
Adelaide Fit: Health-conscious mums, young women
4. Bunnings Warehouse
Subscribers: 260K+
Content: DIY, gardening, project inspiration
Audience: 30–60+, homeowners
Adelaide Fit: Suburban families, home renovators
5. Ozzy Man Reviews
Subscribers: 5M+
Content: Hilarious commentary on trending clips
Audience: Broad; Aussie humour lovers
Adelaide Fit: Everyone from tradies to students
đź“Š Demographic Cross-Check: Why This Data Matters
By linking popular content categories to Adelaide’s population characteristics, we can better understand what drives local engagement:
High home ownership = Interest in DIY and renovation content
Strong 20–40 age bracket = Interest in fitness, wellness, lifestyle and parenting vlogs
Growth in remote work = Increased consumption of career development, business, and passive income videos
Culturally diverse suburbs = Greater engagement with food, travel, and commentary content
Strong student population = Follows gaming, entertainment, and tech-related content
🔍 What Types of Videos Perform Best in Adelaide?
Based on trends, some of the top-performing video types locally include:
Walkthrough tutorials (home improvement, tech, cooking)
Mini-documentaries (local history, SA travel, politics)
Vlogs featuring South Australian locations
Fitness routines tailored to small spaces/home workouts
Product reviews for solar, electric cars, appliances
🧠How Adelaide Businesses Can Leverage YouTube
If you're a brand or creator in Adelaide, YouTube represents an incredible opportunity to connect locally through content like:
“Behind the scenes” business videos
Product walkthroughs or how-tos
Collaborations with local influencers
Hyper-local vlogs or day-in-the-life series
Service explainer animations or customer Q&As
💡 Tip: Use YouTube Shorts to tap into Adelaide’s fast-growing mobile audience (over 72% mobile search).
📱 Optimising for Adelaide’s YouTube Viewers
Here are some practical strategies for maximising visibility on YouTube in South Australia:
Use geo-targeted keywords:
e.g. “solar panel installation Adelaide”, “best cafes in Glenelg”Create content around seasonal trends:
Summer = aircon content; Spring = gardening/renovationInclude closed captions and Aussie spelling:
Boost accessibility and local relevancePromote across local Facebook groups and Reddit threads
🔮 Final Thoughts: YouTube is Adelaide’s Window to the World
From entertainment to education, YouTube is Adelaide’s most versatile platform for visual discovery. Whether you’re a marketer, business owner, or creator, tapping into what people are watching—and why—can help you create content that informs, inspires, and converts.
✍️ Want Help Reaching Adelaide’s YouTube Audience?
If you're a local business looking to grow through video content, SEO, or digital marketing, our Adelaide-based content team can help. We specialise in lead generation, virtual assistants, and remote staffing—backed by strong local insights.
👉 Explore Honen's services
👉 Lead generation for digital growth
👉 Remote staff in Adelaide
👉 Hire virtual assistants in South Australia